Mid-Autumn Festival Benefits Warm Hearts,Consumption Assistance Boosts Rural Revitalization

Unique Benefits, Double Warmth

"This year's Mid-Autumn Festival benefits are truly special! Not only do we get to enjoy fresh and delicious fruits, but we also contribute to rural revitalization. It feels particularly meaningful."

On September 29, employees received their Mid‑Autumn Festival gifts—exquisitely packaged gift boxes of grapes and pears—and expressed such heartfelt remarks one after another. This special benefit came from the positive response of the Guo Xu Member Studio to employees’ suggestions, and it also embodies the company’s sense of responsibility to support rural revitalization through consumption assistance.

Wishes Heard, Precise Response

When collecting suggestions from the “Wish Wall”, the Guo Xu Member Studio found that some employees mentioned that “rural areas are rich in agricultural products, and we hope the Mid‑Autumn Festival benefits can combine practicality with social value.”

This suggestion received great attention from Guo Xu, member of the Chinese People’s Political Consultative Conference (CPPCC) at the municipal level, deputy secretary of the Party General Branch and president of the company.

To effectively respond to the needs of employees while actively fulfilling corporate social responsibility, Member Guo Xu immediately coordinated with the Party General Branch and the labor union of the company, and convened a joint meeting with Cai Hong, senior vice president of the company, secretary of the functional Party branch and chairperson of the labor union.

It was finally decided to adopt the model of consumption assistance by purchasing quality agricultural and sideline products as Mid‑Autumn Festival benefits from designated locations — Qiaocun Village, Gongshan Town, Nanling County and Longlin Village, Yanqiao Town, Wuwei City.

This initiative not only allows employees to enjoy green and healthy agricultural products, but also helps farmers expand their sales channels.

Farmers in the two villages adopt eco-friendly planting methods, producing grapes and pears with full flesh and sweet taste. However, due to the lack of stable sales channels, they often face the difficulty of “having quality products but struggling to find a market”.

Member Guo Xu and Secretary Cai Hong led their teams to communicate and coordinate with the village committees and farmers many times, learned in detail about the output, quality and packaging requirements of the agricultural products, and finally finalized the procurement plan.

They ensured the purchase of high-quality fruits at reasonable prices and assisted farmers with gift box packaging to enhance the added value of their products.

Building a Bridge, Finalizing the Plan

“In the past, our grapes and pears were mainly sold piecemeal, with unstable prices and no guaranteed sales volume.

This cooperation with Hongjing Electronics has helped us sell a large quantity at one time. It not only guarantees our income, but also makes more people know about the fruits from our village. We are truly grateful!”

Farmers from Qiaocun and Longlin villages held the hands of Member Guo Xu and Secretary Cai Hong and expressed their excitement.

This targeted procurement has not only brought tangible economic benefits to farmers in Qiaocun Village and Longlin Village, but also helped local high-quality agricultural and sideline products go from rural areas to enterprises, laying a solid foundation for the branded development of agricultural products.

Working Together with Warmth

Hongjing Electronics has always taken “supporting rural revitalization” as an important mission of enterprise development.

Through the bridge built by Guo Xu Member Studio, and jointly promoted by the General Party Branch and the Labor Union, this consumption assistance is a vivid practice for the company to explore the model of “benefit distribution + social responsibility”.

Member Guo Xu stated that in the future, the company will continue to be guided by employee needs, take consumption assistance as a starting point, and strengthen in-depth cooperation with rural areas.

Through stable procurement, brand promotion and other measures, it will continue to inject impetus into the development of rural industries, and write a new chapter for enterprises to support rural revitalization with concrete actions.

These boxes of fruit gifts weave together employees’ sense of happiness and farmers’ dream of increasing income, and further highlight the profound bond between the enterprise and rural areas in jointly promoting development.

This Mid-Autumn Festival, Hongjing Electronics offered this special welfare, walking hand in hand with warmth and responsibility, injecting warm and solid strength into rural revitalization.